Business Model Canvas

This free practical training for entrepreneurs is aimed at startups and small businesses. It explains how to use the Business Model Canvas, a simple tool developed by Strategyzer (https://www.strategyzer.com/) that helps entrepreneurs visualise their future business. This course will support you to understand the purpose of the Business Model Canvas and Value Proposition Canvas, to create a Business Model Canvas and Value Proposition Canvas, and to apply a business model lens to create effective business strategies. The course durations is 4 hours 30 minutes. 

Learning Outcomes
By the end of the course, participants will be able to:
LO1 Explain the purpose and structure of the Business Model Canvas and describe how its nine components work together.
LO2 Identify and describe Customer Segments using customer personas and customer profiles.
LO3 Explain how customer jobs, pains, and gains inform the development of a Value Proposition.
LO4 Describe how products and services, pain relievers, and gain creators contribute to achieving fit between a Value Proposition and customer needs.
LO5 Explain the role of Channels and Customer Relationships in reaching, serving, and retaining customers.
LO6 Identify different Revenue Streams and pricing mechanisms through which a business can generate income.
LO7 Explain how Key Resources, Key Activities, and Key Partners enable a business to create and deliver value.
LO8 Describe the main elements of a business’s Cost Structure and their relationship with the wider business model.

Professional Objectives

After completing this course, participants will be able to:
– Develop a Business Model Canvas for a new or existing business.
– Define target Customer Segments and develop customer personas and profiles.
– Develop and refine a Value Proposition based on customer jobs, pains, and gains.
– Select appropriate Channels and approaches for building Customer Relationships.
– Identify potential Revenue Streams and appropriate pricing approaches.
– Determine the Key Resources, Activities, and Partners needed to operate the business.
– Identify and organise the main costs associated with the business model.
– Assess how the different elements of a business model fit together.
– Test, adapt, and refine a business model in response to evidence and customer feedback.

This course is available in Arabic, English, Kyrgyz, Russian, and Tajik.

This course was produced as part of the Aga Khan Development Network’s Accelerate Prosperity initiative and is made available on the Aga Khan Foundation’s Learning Hub. This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives License. To view a copy of this license, go here.