What is communication and why might your organisation need a communications plan?
What are the components and purposes of such a plan? How might you identify your target audiences and develop key messages? What are channels of communication and how might you select the ones that are right for your organisation? How can you develop an effective website, newsletter, or social media presence? How can you go about building relationships with the media?
And how can you set timings for your communications activities, develop a budget for them, and monitor your communications plan? This course helps you answer all of these important questions.