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Theme
Work and Enterprise
Resource
Course
Language
Sustainable Development Goals

Designing for Business Innovation

Some of the most innovative companies in the world have learned that human-centred design is a powerful tool for building new products and services that increase revenue. Business Innovation comes from customer insights that are built upon research and testing of new ideas. In this course, participants will learn how to increase sales and customer satisfaction with using human-centred design (HCD) methodology. Through practical application, participants will learn the foundational mindsets and methods of HCD to advance themselves as leading entrepreneurs and business owners. Each module will provide a standalone set of lessons, but the greatest benefit of the course will come from completing all the lessons in order. Each module will include practical tools that participants can apply to their own business model to gain a deeper understanding of their customers, ideate new products/services, and even test prototypes to learn more about potential opportunities for their business innovations. 

At the end of this course, learners will be able to: 

  • Explain the HCD process and its benefits to the entrepreneurial business journey. 
  • Launch a project and form a team for an HCD project. 
  • Conduct qualitative research and build customer insights. 
  • Define a problem statement and ideate potential business solutions 
  • Prototype and test potential solutions to gain customer feedback 
  • Communicate and share their customer insight and business solutions with external audiences 
Theme
Work and Enterprise
Resource
Course
Language
Sustainable Development Goals

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Designing for Business Innovation

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