Some people think press releases are a thing of the past, especially in this digital age. But 60% of the stories we read, hear or watch – including on our smart phones – come from a press release.
This is why the Aga Khan Development Network (AKDN) is proposing to its communications staff — and to communications and media staff working in civil society organisations — to ramp up their press release writing skills.
In this 20-minute video course, former BBC journalist Claire Doole explains tried and true methods for writing press releases in simple terms.
Once you have gone through the videos, you will have a better idea of how a press release can make a difference to your organisation’s reputation, why and when to write (or not write!) a press release, and how to formulate a press release to get the media’s attention.
