Campaign Management

This free online course is designed for civil society organisation staff responsible for fundraising and campaign management. It equips participants with the skills to design and communicate impactful campaigns, from defining goals and value propositions to using traditional and digital media effectively.

Course duration: 2 hours 50 minutes

By the end of the course, participants will be able to:

• Define the problem you hope to address through a campaign
• Describe how to set a campaign goal, objectives, and scope
• Define your organisation’s unique value proposition
• Describe how to set a campaign goal, objectives, and scope
• Describe how to communicate a campaign using traditional and digital media

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives License. To view a copy of this license, go here.