Campaign Management
Module 1: Campaign design
Lesson 1 – Welcome to the course!
Lesson 2 – Problem conceptualisation and situation analysis
Lesson 3 – Unique Value Proposition (UVP)
Lesson 4 – Campaign goals
Lesson 5 – Campaign objectives
Lesson 6 – Campaign scope
Lesson 7 – Financial targets
Lesson 8 – Beneficiary mapping
Module 2: Campaign planning and tools
Lesson 1 – Campaign team skills
Lesson 2 – Volunteers
Lesson 3 – The fundraising campaign plan
Lesson 4 – Budget development
Lesson 5 – Setting targets
Lesson 6 – Case Study – “Bring Zack Home” campaign
Lesson 7 – Donor mapping
Lesson 8 – Donation platforms
Module 3: Communication planning (traditional and digital media)
Lesson 1 – Working with marketing agencies
Lesson 2 – Reviewing goals and objectives
Lesson 3 – Developing a tagline
Lesson 4 – Media strategy and engagement
Lesson 5 – Developing the messaging
Lesson 6 – Identifying your target audience
Lesson 7 – Choosing communication channels
Lesson 8 – Testing campaign messaging
Lesson 9 – Case Study – Aga Khan Foundation drip marketing message testing
Lesson 10 – Video production
Lesson 11 – IEC materials
Lesson 12 – Case Study – “Uplift a Child-Headed Household” campaign
Module 4: Campaign execution
Lesson 1 – The campaign launch
Lesson 2 – Creating awareness for your campaign
Lesson 3 – Case Study – “We Are One” campaign
Lesson 4 – Partnerships and corporate engagement
Lesson 5 – Case Study – “Kenyans for Kenya” campaign
Lesson 6 – Campaign events
Lesson 7 – Case Study – AMREF “Stand Up for African Mothers” campaign
Lesson 8 – Case Study – “The Mater Hurt Run” campaign
Lesson 9 – Influencers and celebrities
Lesson 10 – Drip campaigns
Lesson 11 – Setting up a drip campaign
Lesson 12 – Using a bulk SMS provider
Lesson 13 – Using SMS for campaigns
Lesson 14 – Premium SMS
Lesson 15 – Social media engagement
Lesson 16 – Developing an events calendar
Lesson 17 – Social media management
Lesson 18 – Storytelling
Module 5: Campaign follow-up
Lesson 1 – Planning for feedback
Lesson 2 – Feedback messaging
Lesson 3 – Feedback analysis
Lesson 4 – Monitoring and evaluation
Lesson 5 – A few final tips!
Campaign Management QUIZ
Campaign Management QUIZ
Previous Lesson
Next Lesson

Lesson 6 – Campaign scope

Campaign Management Module 1: Campaign design Lesson 6 – Campaign scope
Previous Lesson
Back to Module
Next Lesson
Audio

—

...
Manage Consent

We use cookies to optimize our website.

Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
Preferences
{title} {title} {title}

Congratulations

You have successfully completed

Campaign Management

Course Survey

Please indicate your level of agreement with the following statements.


Log in

To log into your account on the new Learning Hub,
you will need to reset your password.

Accessing this course requires a login. Please enter your credentials below!

or

I work for the Aga Khan Foundation.

AKF Logo
Log in with your AKF email account
Don't have an account?
Sign up today!

Why sign up for a free account?

  • To track your learning progress.
  • To help us improve your learning experience.

The Aga Khan Foundation's Learning Hub recognises and respects your privacy. We will not sell or share your contact information or personal data with third parties. Learn about our Privacy Policy.

Sign up

Registration confirmation will be emailed to you.